Design that carries a brand
Logos, brand systems, print collateral and digital ad design — for an auto workshop in Hamilton, a formwork specialist in Singapore, a Toronto agency rebrand, and a run of Sri Lankan businesses.
Four things, made to work together
Logo & identity
A primary mark, its variations and the rules for using them — designed to still read at a favicon and on a shopfront.
Brand systems
Colour, type, layout and imagery direction written down, so everything produced afterwards looks like it belongs together.
Print collateral
Loyalty cards, business cards, flyers and signage — set up correctly for the printer, not just the screen.
Digital & social design
Ad creative and social templates a team can reuse — same look, campaign after campaign.
From a sketch to a system
Every mark starts rough — on grid paper, then in vector. We push a shape until it holds up small, in one colour, and reversed out of a dark background — and, where it helps, until the word itself carries a second meaning. Only then does it become a brand: fixed colours, type, spacing and templates, handed over as files the client's own team can build on without coming back to us for every flyer.
Roughing out a wordmark on grid paper — where the letters can do two jobs at once.
A full brand for a Hamilton workshop
- Logo & wordmark
- Loyalty card (print)
- Ongoing ad design
A one-stop automotive centre in Hamilton, New Zealand. We built the identity — the racing-flag mark and wordmark — then the collateral around it: a membership loyalty card and a running set of social and print ads that hold the same bold red-and-black look campaign after campaign.
Let's design the mark and the system around it.
Book a free 30-minute call. Bring what you have — a name, an old logo, a rough idea — and we'll tell you what a brand build would take.